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Facebook just blew its own iPhone app out of the water, with Paper

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Explore and share stories from friends and the world around you. Available for the iPhone in the US on February 3rd. For an early look, you can take a tour at facebook.com/paper

This morning, Facebook is announcing a new standalone iPhone app called Paper. Contrary to earlier rumors, it’s much more than just a news-reading app — it’s a complete reimagining of Facebook itself. Once you’ve used it, you may never want to open the standard Facebook app again. It may not replicated every feature of Facebook’s main app, but it does fulfill the majority of people’s needs. Simply put, it’s much, much better.

Paper takes the standard Facebook News Feed and recreates it as an immersive, horizontally scrolling set of screens. It also provides a new way to post to Facebook (and Paper) with an elegant WYSIWYG editor that borrows the styling of Medium’s and Svbltle’s blogging systems. Finally, yes, it’s a news-reading app that owes some of its looks to Flipboard. It will be available for the iPhone in the US (and only the iPhone in the US) on February 3rd. It’s also ad-free, at least for now.

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