Back in May, Facebook finally rolled out proper GIF support, but while they could used on personal accounts, most businesses couldn’t share them on their public pages.
All Pages have been given the ability to post animated images. Facebook confirmed that the feature has been rolled out globally in an email to Marketing Land.
We’ll pause while Facebook Page admins celebrate the news:
Remember, though, that Facebook GIFs work only by sharing a link to third-party sources — Giphy or Imgur, for instance. GIF files uploaded to Facebook will appear as static photos.
Facebook is a latecomer to GIFs, long a staple for shorthand internet commentary. Twitter added the feature in 2014, joining Reddit, Tumblr and Google+ as supporters of the format.
Previously, only a select few publishers were allowed to test the feature.
That said, you have to share a link from another host for the GIFs to work – direct uploads will not play.
It’s surely a welcome change for meme-savvy social media managers who’ve been patiently waiting to be able to post animated photos.
Cheers to that.