The Songza deal may allow Google to improve its music curation offerings on Google Play Music and YouTube, as well as on Songza itself. YouTube is rumored to be launching a streaming music service this year. Streaming music and video is the latest front in tech companies’ battle for quality content, intended to keep consumers using their services for as long as possible.
Google has acquired music-streaming service Songza, adding to its portfolio of streaming media properties.
Songza provides custom music playlists intended to match whatever situation listeners find themselves in, effectively providing a fitting soundtrack to their lives.
Users select playlists based on time of day, genre, current activity or ambiance. For instance, they might select a playlist to work to, featuring songs without lyrics, or they might choose a list of songs to boost their energy. Playlists typically are curated by Songza employees.
Songza also has a deal with the Weather Channel to help it tailor music based on weather conditions.
No Changes Planned
Terms of the deals were not disclosed, but Google reportedly paid more than US$39 million for the deal. Songza did not respond to our request for further details.
Google has its own music-streaming platform with Google Play Music. The company intends to examine ways of adding Songza’s core features to Google Play Music. It also plans to look at ways of taking the Songza experience to YouTube and other Google services.
By: Kris Holt