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LinkedIn Brings Personalized News To Your Wrist With Launch Of Pulse For Apple Watch

LinkedIn is extending its offering to wearable devices today with the launch of its Pulse app for the Apple Watch. The expectation is that users can be kept abreast of the latest news just by glancing at their wrist. This is LinkedIn’s first foray into wearable devices.

“Bringing [LinkedIn] Pulse to Apple Watch allows users to quickly know what’s going on without taking their phone out of their pocket,” said Doug Guastaferro, the lead mobile application developer for this project.

Image of what LinkedIn Pulse looks like on the Apple Watch.

Originally conceived as a news reader app, Pulse was acquired by LinkedIn in 2013 for $90 million. Nearly two years later, the service was rebranded to LinkedIn Pulse with a focus on becoming the world’s “first personalized business news digest.”

The experience was completely redesigned for a more professional feel and alerted users when a LinkedIn connection had been mentioned in an article. No longer just about following what your connections have posted, the app now wants you to follow topics and channels.

With today’s update, Pulse is extending to wearable devices, starting with the Apple Watch. Here’s what LinkedIn says it’ll do:

  • Provide a quick summary of what’s going on with a look at the top 10 headlines.
  • Offer quick summary of articles, with the option of opening up the Pulse app on your smartphone to get more details.
  • Notify you  with information about breaking news and a summary of daily and world events, and contact you if a connection has been mentioned (most likely powered by LinkedIn’s acquisition of Newsle).
  • Allow you to save articles that are shown on the Watch for later viewing on your mobile device.
  • Surface what LinkedIn Pulse determines to be most important articles with a “glimpse” feature.

“Pulse for Apple Watch is designed for users to get timely and tailored news to be in the know with ease, saving time,” said Guastaferro. “We want our members to stay informed with breaking news, latest industry articles, what their colleagues are reading, and when their connections are in the news.”

LinkedIn Pulse for Apple Watch was built for watchOS 2, which was released in September.

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