Elsie and Emma, creators of the award-winning lifestyle blog A Beautiful Mess, decided to expand their reach into the wide world of apps. Within 12 hours of launch, the chic photo-editing app was #1 in the iTunes App Store.
The app, which skews strongly on the girly side, is a clear representation of the whimsical blog. In addition to pretty backgrounds, the app features the bloggers’ own hand-drawn doodles — such as arrows, bubbles and borders — as overlays.
Good news: A sure-to-be delightful revamp is in the works, as well as Android and Windows versions.
Instagram hashtag: #abeautifulmess
Price: $0.99 on iOS