Perhaps you have heard about smart homes and smart light bulbs. Meet the smart bottle.

Yes, one of our most interesting new technologies is going to ensure that we can drink a bottle of scotch with the utmost confidence that it’s authentic. It will also give the scotch maker a way to engage more deeply with a consumer who might otherwise just toss that bottle away and never be heard from again. The smart bottle is part of the Internet of Things (IoT), or everyday objects that are connected to the Internet and have electronic brains.

Smart label on Johnnie Walker Blue Label smart bottle.