Samsung and Marvel are two of the world’s savviest companies when it comes to marketing. Now they are teaming up for their flashiest and likely most lucrative collaboration yet.
Fresh out of a viewing of Marvel’s Avengers: Age of Ultron, a Samsung executive told the Korean press that a special Iron Man edition of the Galaxy S6 Edge is coming soon.,
“Samsung is prepping up to rollout the Iron Man edition of the S6 Edge, which will be in red,” EVP of mobile Lee Young-hee told a crowd of about 50 reporters that accompanied Samsung’s brass at the movies.
The Iron Man edition of the Galaxy S6 Edge will launch at the end of May at the earliest, or sometime in June. It’s not clear if the device will be just a red version of the S6 Edge or will feature other customizations. Lee said Samsung is yet to iron out all the details with Marvel.
Back in March, a Korean designer published his concept of an “Avengers Edition” Galaxy S6 Edge collection, featuring color schemes matching the characters from Marvel’s blockbuster, including a red and gold Iron Man edition. But there’s no guarantee that Samsung’s special edition will feature a similar design.
Samsung’s marketing partnership with Marvel gave its products prominent placement in Age of Ultron. According to the brand tracking firm Concave, Samsung is the most visible brand in the action flick, outshining Audi, Under Armour, and Harley-Davidson.
Samsung has several Avengers themes for the Galaxy S6 and Galaxy S6 Edge, but creating a special Iron Man version would take the brand connection to the next level.
There’s no word yet on special editions for the other Avengers, though we suspect Samsung will at least consider it, if the Iron Man S6 Edge turns out to be a hit. And why wouldn’t it?